International Business Times reported (10/07/2013) that research released by Norman Morris of Roy Morgan Research showed that in the 12 months to March, 38 per cent of Australians between the ages of 14 or older have bought instant coffee in a 4-week period average. In 2009 the figure was 42 per cent for the same period.
More Aussies have acquired a taste for fresh coffee and are steering clear of instant coffee.
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